You can follow this lecture by Prof. Dr. Wojciech Malecki, Institute of Polish Philology, University of Wroclaw, Poland, in person at the Centre for Climate Resilience (room 1201/1202) or via Zoom: Link: : https://uni-augsburg.zoom.us/j/6851 Meeting ID 685 1482 5373 Kenncode: ht6s!h

𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀, 𝗔𝗰𝘁𝗶𝘃𝗶𝘀𝗺, 𝗮𝗻𝗱 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵

Wojciech Malecki

University of Wroclaw

A growing number of journalists, critics, scholars, and policymakers argue that creative forms of climate communication—such as novels, journalistic stories, video games, and others—are not only topically relevant but could even “save the world.” The underlying theory is that addressing climate change requires influencing the public's attitudes, emotions, beliefs, and behavior, and that conventional communication methods are insufficient to achieve this goal. Creative climate communication is seen as a viable alternative due to its ability to vividly portray climate realities and encourage the public to engage with them imaginatively. This unique capacity is believed to foster a greater sense of care about climate change and to stimulate climate action. In this paper, I will discuss empirical evidence supporting this potential, with a particular focus on studies examining one form of creative climate communication: climate fiction.