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Prof. Dr. Michael Paul: Value Based Marketing

Chair for Value Based Marketing
© University of Augsburg

Maximilian Bruder successfully defended his dissertation

On October 7th, 2024, Maximilian Bruder successfully defended his PhD thesis to earn his doctoral degree. His dissertation is titled “Advancing the Field of Sensory Marketing: Designing Human and Non-Human Subjects with Sensory Elements”. The chair congratulates Maximilian Bruder for this accomplishment! Many thanks also to the dissertation committee members Prof. Dr. Veit (chairman), Prof. Dr. Paul (1st examiner and supervisor), and Prof Dr. Wagner (2nd examiner) for their work and highly valuable input.

The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.

Team

The team and associates of the Chair for Value Based Marketing.

Chair for Value Based Marketing

Study & Service

Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics. We also issue certificates and letters of recommendation upon request.

Study group at the University of Augsburg

Research

The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.

Logos of high-quality journals in marketing

Cluster Strategy, Marketing & Management

The Cluster Strategy, Marketing & Management puts human beings and their decisions as a success factor of businesses at the heart of its teaching and research. The goal of strategic management and marketing is always to ensure sustainable corporate success.

Chess

Pittsburgh Exchange Program

The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.

Pittsburgh Exchange Program

AUX Marketing Tag

The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.

Audience of the second Augsburg Marketing Tag listening to a talk of Prof. Dr. Paul

Practice

The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).

Prof. Dr. Michael Paul gave a talk at GWW Summermeeting 2018

Press

Press information, including press coverage of the chair's research activities and downloadable press material.

Social media

Contact:

Postal address:

University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing

Universitätsstr. 16
D-86159 Augsburg


Phone: +49 821 598 -4247 (Office Management)

Fax: +49 821 598 -4242

E-Mail: karin.gall@wiwi.uni-augsburg.de (Office Management)

 

Building: J

© University of Augsburg

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