Markus Schug

Researcher and PhD candidate Public Communication |
Media Effects and Processes
Phone: +49 821 598 5935
Email:
Room: 5049 (D)
Address: Universitätsstraße 10, 86159 Augsburg

Research Areas

  • Science Communication
  • Journalism Research
  • Media Reception and Effects

Research Projects

DFG-Project: De- and Restabilization of Evidence in the Corona Crisis (2021-2024)

Project within the DFG-group 2448 "Practicing Evidence - Evidencing Practice". Principal Investigators: Prof. Dr. Helena Bilandzic and Prof. Dr. Susanne Kinnebrock.

PUBLICATIONS AND PRESENTATIONS

Publications

Scientific Journals (peer-reviewed)

 

Schug, Markus, Bilandzic, Helena, & Kinnebrock, Susanne (2023). Covid-19 research in alternative news media: evidencing and counterevidencing practices. https://doi.org/10.17645/mac.v11i1.6049
PDF | BibTeX | RIS | DOI

DFG-Projekt: "Die De- und Restabilisierung von Evidenz in der Corona-Krise"

Publications in Handbooks and Edited Volumes

 

Nitschke, Paula & Schug, Markus (2024). Politische Online-Influencer:innen als neue Akteure in der öffentlichen Kommunikation. https://doi.org/10.5771/9783748939702-163
PDF | BibTeX | RIS | DOI

Other Publications and Media Appearances

 

Christ, K., Blessing, J. N., & Schug, M. (2024). Potenziale und Herausforderungen sozialer Medien für die Wissenschaftskommunikation — ein Forschungsüberblick [Potentials and challenges of social media for science communication — a research overview]. Berlin: Transfer Unit Wissenschaftskommunikation. https://transferunit.de/thema/wissenschaftskommunikation-in-den-sozialen-medien/

 

Hallermayer, M. (Februar 2023). Wissenschaft und Evidenz im Rampenlicht [Science and evidence in the spotlight]. Augsburger Allgemeine, Forschungsbeilage Nr. 20, „Wissenschaft und Forschung in Augsburg“. https://www.uni-augsburg.de/de/uni-medien/wissenschaft/

 

Kornehl, K., Laumer, A., Schönwolff, M., & Schug, M. (2022). Whose truths? Whose facts? Cultures of evidence beyond and across academic disciplines. H-Soz-Kult. https://www.hsozkult.de/conferencereport/id/fdkn-131097

 

 

Scientific Presentations

Schug, M., Bilandzic, H., & Kinnebrock, S. (2024). The negotiation of scientific norms in COVID-19 science news. Evidence from a quantitative content analysis of German print media. Presentation at the annual conference of the European Communication Research and Education Association (ECREA). Ljubljana, Slovenia.

 

Christ, K., Blessing, J. N., & Schug, M. (2024). Potenziale und Herausforderungen sozialer Medien für die Wissenschaftskommunikation — ein Forschungsüberblick [Potentials and challenges of social media for science communication — a research overview]. Virtual presentation at a „lunch talk“ of the Transfer Unit Wissenschaftskommunikation.
 
Schug, M., Bilandzic, H., Paul, M., Kinnebrock, S., & Kalch, A. (2024). Perceptions of social resilience in the COVID-pandemic: A survey. Virtual presentation as part of the “Social Resilience Talks“. University of Augsburg, Germany.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2024). Endorsement of scientific norms among non-scientists. The role of news consumption, ideology, and science field. Presentation at the annual conference of the International Communication Association (ICA). Gold Coast, Australia.

  
Schug, M., Bilandzic, H., & Kinnebrock, S. (2024). Evidence negotiations in science news on biomedical COVID-19 studies. Presentation at the preconference „Science Communication as a Human Right” of the annual conference of the International Communication Association (ICA). Gold Coast, Australia.
 
Schug, M., Bilandzic, H., Kinnebrock, S., & Sedlmeier, L. (2024). AI coverage of legacy and alternative news media. Comparing framing and choice of sources. Presentation at the conference „Science communication in the age of artificial intelligence“ of the DGPuK division „Wissenschaftskommunikation“. Zürich, Switzerland.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Journalistische Evidenzpraktiken in der Wissenschaftsberichterstattung und deren inhaltsanalytische Messung [Evidencing practices in science reporting and their measurement in content analyses]. Presentation at the conference „Gesellschaftswissen schaffen. Chancen und Herausforderungen für Journalismus und Wissenschaftskommunikation im digitalen Zeitalter“ of the DGPuK divisions „Wissenschaftskommunikation“ and „Journalistik/Journalismusforschung“. Passau, Germany.

 
Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Associations between science-related media repertoires and trust in science and perceived trustworthiness of scientists: Evidence from a cross-sectional survey. Presentation at the conference “Disrupted or disruptive audiences? From reception to participation in a post-truth era“ of the ECREA Audience and Reception Studies Section. Porto, Portugal.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Public perceptions of authenticity and norm fulfillment by scientists in controversial and uncontroversial areas. Presentation at the post-conference ‘Authentic Voices in Science Communication’ of the annual conference of the International Communication Association (ICA). Toronto, Canada.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2023). Science journalism as evidence regime. Discursive de- and restabilizations of evidence within COVID-19 research coverage. Presentation at the symposium „Evidence Regime(s) in Contemporary Knowledge Societies” of the DFG-group 2448 "Practicing Evidence – Evidencing Practice". Munich, Germany.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). From universalism to organized scepticism: How scientific norms are (re-)negotiated within science journalism regarding COVID-19. Presentation at the annual conference of the European Communication Research and Education Association (ECREA). Aarhus, Denmark.

 

Nitschke, P., & Schug, M. (2022). Politische Online-Influencer:innen als neue Intermediäre [Political online influencers as new intermediaries]. Presentation at the annual conference „Politischer Journalismus. Konstellationen – Muster – Dynamiken“ [Political Journalism. Constellations – Patterns – Dynamics] of the divisions Journalism Studies and Communication and Politics of the German Research Association (DGPuK), the German Political Science Association (DVPW), and the division Political Communication of the Swiss Association of Communication and Media Research (SGKM). Trier, Germany.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). Mertonian norms in media coverage of Corona research. Poster presentation at the Communication and Media Studies Days (KMWT). Salzburg, Austria.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). Evidencing practices and the rejection of scientific evidence in alternative news media concerning scientific knowledge about COVID-19. Video presentation at the pre-conference ‘The Science of Science Communication: Mapping the Field’ of the annual conference of the International Communication Association (ICA). Paris, France.

 

Schug, M., Bilandzic, H., & Kinnebrock, S. (2022). Reported evidence? Media coverage of Corona research. Poster presentation at the symposium „Whose Truths? Whose Facts? Cultures of Evidence Beyond and Across Academic Disciplines” of the DFG-group 2448 "Practicing Evidence – Evidencing Practice". German-Italian Centre for the European Dialogue, Villa Vigoni, Italy.

 

Schug, M. (2022). Potenziale und Grenzen politischer Informationsvermittlung durch Influencer_innen aus Sicht ihrer Nutzer_innen [Potentials and limits of political information transfers by political influencers from the perspective of their users]. Virtual presentation at the annual conference of the German Communication Association (DGPuK) (Fermentation-Workshop by the University of Klagenfurt, Austria: „Abonniere Lifestyle, bekomme Einstellung? Das Phänomen der „Sinnfluencer*innen“ und ihre Rolle für die Sozialisation Jugendlicher und junger Erwachsener“ [„Subscribe to lifestyle, receive attitude? The phenomenon of „Sinnfluencer*innen“ and their role in socialization processes of young adults”]). Hannover, Germany.

TEACHING

Winter semester 2024/25:

„Basics of communication science research: Propaedeutics“ (BA Basic Seminar)
„Controversial science fields and their public perception“ (MA teaching research project)

 

Summer Semester 2024:

„Specific methods in communication studies“ (BA-Seminar on Methodologies)

 

Winter Semester 2023/24:

"Scientific norms in media discourse" (Thematic MA-Seminar Media Effects and Processes)

"Media systems + specialization in international media systems" (BA Basic Seminar)

 

Summer Semester 2023:

„Specific methods in communication studies“ (BA-Seminar on Methodologies)

 

Summer Semester 2022:

“Actors, spaces, and processes of mediating scientific knowledge in the context of the corona crisis” (Thematic BA-Seminar Media Effects and Processes)

SCIENTIFIC ACTIVITIES AND ROLES

Memberships:

  • German Communication Association (DGPuK)
  • European Communication Research and Education Association (ECREA)
  • International Communication Association (ICA)
  • Centre for Interdisciplinary Health Research (ZIG), University of Augsburg
Awards:
  • Best Student Paper Award (2023, ICA-Postconference „Authentic Voices in Science Communication”, Toronto, Canada)
Roles and activities:
  • Program advisor for the master´s degree program “Medien und Kommunikationswissenschaft” at the University of Augsburg (since 04/2024)
  • Faculty-representative at the Department of Media, Knowledge, and Communication (imwk) at the University of Augsburg (since 10/2023)

Academic Career

09/2024–10/2024 Visiting scholar at the Michigan State University (East Lansing, USA)

Since 11/2021   Research Assistant and PhD Candidate at the Department of Media, Knowledge, and Communication, University of Augsburg

2019–2021     Student Assistant and Student Teacher at the Divisions „Media Reality“ (Prof. Dr. Jeffrey Wimmer) and „Media Effects and Processes“ (Prof. Dr. Helena Bilandzic)

2019–2021     Master of Arts in Media and Communication at the University of Augsburg

2016–2019     Bachelor of Arts in Media and Communication at the University of Augsburg

 

 

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