Prof. Dr. Michael Paul: Value Based Marketing
The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.
Study & Service
Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics. We also issue certificates and letters of recommendation upon request.
Research
The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.
Cluster Strategy, Marketing & Management
The Cluster Strategy, Marketing & Management puts human beings and their decisions as a success factor of businesses at the heart of its teaching and research. The goal of strategic management and marketing is always to ensure sustainable corporate success.
Pittsburgh Exchange Program
The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.
AUX Marketing Tag
The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.
Practice
The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).
Press
Press information, including press coverage of the chair's research activities and downloadable press material.
Contact:
Postal address:
University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing
Universitätsstr. 16
D-86159 Augsburg
Phone: +49 821 598 -4247 (Office Management)
Fax: +49 821 598 -4242
E-Mail: karin.gall@wiwi.uni-augsburg.de (Office Management)
Building: J
