Study & Service
For Prof. Paul and his team, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically sound and practically relevant.
Please note: The Advanced Value Based Marketing course will not take place in the summer term 2024. It will take place again in the summer term 2025.
Current Courses
Lectures
| name | lecturer | type | language |
|---|---|---|---|
| Services Marketing: Principles |
Maximilian Bruder, Elisabeth Flores |
Vorlesung | englisch |
| Advanced Services Marketing |
Michael Paul, Fijon Itzenga |
Vorlesung + Übung | englisch |
Seminars
| name | lecturer | type | language |
|---|---|---|---|
| New Media Marketing: Research (Master) |
Michael Paul, Janne Geertje Skamel |
Seminar | englisch |
| Services Marketing: Case Studies |
Fijon Itzenga, Maximilian Bruder |
Seminar | englisch |
| New Media Marketing: Research (Bachelor) |
Pascal Raczek, Janne Geertje Skamel |
Seminar | deutsch |
Course Overview
Bachelor
Winter Term
| Course | Type | Credits | Contact Person | Important Notes |
| Einführung in die Wirtschaftswissenschaften (E-BWL) | Lecture | 5 |
Karin Gall |
|
| Services Marketing: Principles | Lecture | 5 | Maximilian Bruder | |
| Services Marketing: Tutorial | Tutorial | - | Maximilian Bruder | |
| New Media Marketing: Research | Seminar | 5 | Janne Skamel | To apply for this seminar, please follow the instructions on the faculty cluster's website. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h. |
| Projects | Seminar | 5/10/15 | Katharina Saborowski |
Summer Term
| Course | Type | Credits | Contact Person | Important Notes |
| Marketing | Lecture | 5 | Maximilian Bruder | |
| New Media Marketing: Principles | Lecture | 5 |
Janne Skamel |
|
| New Media Marketing: Tutorial | Tutorial | - | Katharina Saborowski | |
| Industrial Services Management | Lecture | 5 | Karin Gall | An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
| Industry Analysis | Seminar | 5 | Elisabeth Flores |
An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
| International Marketing | Lecture | 5 | Karin Gall | An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
| Services Marketing: Research | Seminar | 5 | Maximilian Bruder | To apply for this seminar, please follow the instructions on the faculty cluster’s website. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
| Projects | Seminar | 5/10/15 | Katharina Saborowski |
Master
Winter Term
| Course | Type | Credits | Contact Person | Important Notes |
| Advanced Services Marketing | Lecture | 6 | Michael Paul | |
| New Media Marketing: Research | Seminar | 6 | Janne Skamel |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h. |
| Services Marketing: Case Studies | Seminar | 6 |
Maximilian Bruder |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h. |
Summer Term
| Course | Type | Credits | Contact Person | Important Notes |
| Advanced Value Based Marketing | Lecture | 6 | Maximilian Bruder |
|
| New Media Marketing: Case Studies | Seminar | 6 |
Lawrence Feick Janne Skamel |
An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
| Services Marketing: Research | Seminar | 6 | Pascal Raczek | An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h. |
Theses
Certificates & Letters of Recommendation
Pittsburgh Exchange Program
Broadening Students‘ International Horizons Since 1996
Joseph M. Katz Graduate School of Business (Part of the University of Pittsburgh) is one of the top 50 business schools in the USA. It has an international orientation with an emphasis on globally relevant course content and a large share of international students (~40-45%).