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Janina Kleine studied Business Administration and Economics (Bachelor of Science) and Business Administration (Master of Science) at the University of Passau. She graduated with a master thesis on the effects of complexity of toolkit tariffs within the service sector on consumers’ price perceptions. Since May 2016, she has been part of the team at the Chair for Value Based Marketing at University of Augsburg.

During her studies Janina Kleine gained work experience in the fields of product management and location policy. She also worked as a student employee in the energy service provider sector.

Her research focuses on competitive channel switching behaviors of consumers.

Journal Articles

Kleine, Janina, Nico Friederich, and Michael Paul (2023): Celebrity Endorser Scandals and Competitor Firm Value, in: Journal of Advertising (forthcoming). [ Download]

Conference Papers

Kleine, Janina and Michael Paul (2022): Offsetting Low Online Prices with Communication! The Effect of Relational Model Appeals to Counter Competitive Showrooming., in 30th Frontiers in Service Conference, Babson Park, USA.

Kleine, Janina and Michael Paul (2022): Can Communication Offset Low Online Prices? The Use of Relational Model Appeals to Prevent Showrooming., in 12th SERVSIG Conference, Glasgow, UK.

Kleine, Janina and Michael Paul (2022): What About Relational Models? The Effect of Relational Model Appeals on Showrooming Intentions., in: 2022 AMA Winter Academic Conference, Las Vegas, USA. [ Download]

Kleine, Janina and Michael Paul (2022): Can Communication Offset Low Online Prices? The Use of Relational Model Appeals to Prevent Showrooming, in: QUIS17 Conference, Valencia, S.

Kleine, Janina and Michael Paul (2021): The Effect of Communication Appeals on Consumers' Showrooming Decisions, in: 29th Frontiers in Service Conference, Philadelphia, USA.

Kleine, Janina and Michael Paul (2020): Why Don’t Consumers Competitively Showroom?, in: 11th SERVSIG Conference, Brisbane, AU. [ Download]

Kleine, Janina and Michael Paul (2019): Towards a Better Understanding of Competitive Showrooming, in: QUIS16 Conference, Karlstad, SE. [ Download ]

Conference Posters

Kleine, Janina and Michael Paul (2019): Competitive Showrooming: Do consumers’ moral considerations matter?, in: 28th Frontiers in Service Conference, Singapore. [ Download ]

Empirical Insights on Consumer Free Riding, 3rd Digital Marketing Conference, University of Passau, GER, March 16, 2018.

Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Andrew Hayes (Ohio State University), Summer Term 2019

Selected Topics in Consumer Behavior, University of Augsburg, Martin Mende and Maura Scott (Florida State University), Summer Term 2018

Experimental Design & Analysis, University of Calabria, Irene Scopelliti (City University of London), Summer Term 2017

Text Analysis, University of Augsburg, Stephan Ludwig (University of Surrey), Winter Term 2016/2017

Publishing Scholarly Research, University of Augsburg, Dwayne D. Gremler (Bowling Green State University), Summer Term 2016