Ramona Reinelt studied business psychology with a focus on market and advertising psychology at the University of Applied Management in Munich. In November 2019, Ms. Reinelt completed her master's degree with honors. During her studies, she gained practical experience as a working student in well-known companies in the automotive, aerospace and media industries. Her research interests during and subsequently after her studies focus on the areas of motivation and performance enhancement, with the help of digital learning methods, gamification and virtual reality. Since July 2020, Ms. Reinelt is a research assistant at the Professorship for Business & Information Systems Engineering – Management Support.

In the context of her research activities, Ms. Reinelt focuses on the areas of motivation and performance enhancement, with the help of digital learning methods, gamification and virtual reality.

Reinelt, R., Steinherr, V. (2025): Formulating Design Principles for  Educational Games to Address Different  Motivational Preferences" bei der AMCIS 2025. Accepted and will be presented at AMCIS 2025

Steinherr V. , Brehmer M. , Stöckl R. , Reinelt R. (2024). Design Science Research as a Guide for Innovative Higher Education Teaching: Towards an Application-Oriented Extension of the Proficiency Model. DESRIST 2024. Lecture Notes in Computer Science, vol 14621. Springer, Cham.   https://doi.org/10.1007/978-3-031-61175-9_15

Brehmer, M., & Reinelt, R. (2023). Gamifying a Learning Management System: Narrative and Team Leaderboard in the Context of Effective Information Security Education. Proceedings of the 58th Hawaii International Conference on System Sciences

Steinherr V., Reinelt R. (2022): Using Hexad User Types to Identify Motivational Preferences among Learners. in: Americas Conference on Information Systems (AMCIS 2022), Minneapolis, MN, USA, August 10-14, 2022, hrsg. von Asli Akbulut, Rhonda Syler, Geoffrey N. Dick, 6 (AISeL: New York, NY, 2022)

Palmas F., Reinelt R., & Klinker G. (2021):  In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall. In HCI in Games: Experience Design and Game Mechanics: Third International Conference, HCI-Games 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings, Part I.  Springer-Verlag, Berlin, Heidelberg, 352–367.  https://doi.org/10.1007/978-3-030-77277-2_27

Palmas, F., Reinelt, R., Cichor, J. E., Plecher, D. A., & Klinker, G. (2021): Virtual Reality Public Speaking Training: Experimental Evaluation of Direct Feedback Technology Acceptance. In 2021 IEEE Virtual Reality and 3D User Interfaces (VR) (pp. 463-472). IEEE.