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Verena Kessler Verzar is a research assistant at the Chair of Business Administration with a focus on Information Systems and Management (Prof. Dr Daniel Veit) since January 2024. She contributes to the BMBF-funded research project "PriBizz - Web Analytics Business Models for Privacy-by-Design and the Support of Informational Self-Determination of Citizens".

Her research interests lie primarily in the areas of user behavior on digital media and platforms, as well as privacy and informational self-determination in the age of digitalization.

Kessler Verzar studied Business Informatics (Bachelor and Master) at the University of Augsburg. She wrote her master's thesis at the chair of Prof. Dr. Veit on the topic of "Understanding the Role of Transparency in Privacy-by-Design Decision-Making". In it, she investigated the influence of privacy-by-design mechanisms and transparency in the context of individual technology usage behavior. During her bachelor's degree, she already focused on the behavioral-empirical investigation of aspects of the adoption and use of innovative technologies. In her bachelor's thesis entitled "Objective and Perceived Privacy Risks of Messenger Services - A Case Study on WhatsApp", she analyzed various dimensions of privacy risks in the context of messenger services.

Contributions with significant participation by Ms. Kessler Verzar have already been accepted for publication at the 17th Internationale Tagung für Wirtschaftsinformatik and in the book Digitalization and Sustainability. 

Prior to her studies, Verena Kessler Verzar lived in New Jersey, USA, for a year. There she completed a guest studies program at Princeton University, where she learned the basics of computer architecture and programming. During her Master's degree, she spent one semester abroad at the University of Jyväskylä, Finland.

At the beginning of her Bachelor's degree, she gained practical experience at Cultural Care Germany GmbH. From March 2020 to December 2023, Verena Kessler Verzar worked as a student research assistant at the chair of Prof. Dr. Daniel Veit.

Conference Reviews:

• European Conference on Information Systems (ECIS)
• Workshop on Information Security and Privacy (WISP) at ICIS 2022

• Designing Online Experiments (6 days), University of Augsburg

  Lecturer: Professor Jason B. Thatcher, Ph.D., Fox School of Business, Temple University, Philadelphia, USA
  Summer 2022

• IT Innovation Research, Seminar
  Seminar advisor

• Bachelor Theses
  Supervision of bachelor theses